What is Greenwashing?
Like whitewashing, it is about misleading consumers about the green, environmentally friendly claims of a company or product.
How to identify Greenwashing?
Terrachoice has come up with the six sins of greenwashing. What does
"All Natural" mean on a shampoo bottle? That's a sin of vagueness - the
bottle may not tell you what is natural in the ingredients list, or if
one ingredient is natural but drowned in harmful chemicals.
How to act on Greenwashing?
EnviroMedia and the University of Orgeon has teamed up to produce the Greenwashing Index. Users can post videos or ads for others to rank between 1 (authentic) and 5 (bogus) on their green claims. The worst offender so far is an ad for Pennsylvania's "Clean Green Energy" - Coal.